ISLAMABAD: South Korea has significantly enhanced its global influence through its soft power. In recent years, Korean entertainment, including music, dramas, and films, has gained widespread popularity worldwide. Pakistani audiences, in particular, have developed a strong interest in Korean dramas, while music groups like BTS and Black Pink have become favorites among the youth. Moreover, Korean beauty standards and makeup trends have begun to gain traction in Pakistan, offering a fresh perspective on beauty following the previous admiration for Bollywood and Hollywood standards.
Alizeh Shah, a rising star known for her role in the drama “Ehd e Wafa,” has garnered fame and a large following. She has been featured in numerous successful dramas and maintains an active presence on social media. Recently, she has been embracing Korean-inspired looks, evident in her latest photos, showcasing her admiration for Korean beauty trends.
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